Trade Show Marketing Remains Effective

What is the best way to market your business? The value of social media in your marketing campaign is undeniable. Blogging, Twitter and other forms of social media are cutting edge methods of developing business relationships. However, the face to face marketing of trade shows remains the number one way to market your business. According to a 2007 survey, 43% of businesses say meetings and conferences are the most effective way to market to them. The survey also revealed that trade shows are the top method of getting a business buyers attention. Another study conducted by the Center for Exhibition Industry Research reveals that revenue from B2B events grew 6.6% in 2007 and continued to increase throughout 2008. While early reports claim that trade show attendance is down this year, the situation provides a unique opportunity to exhibitors. More qualified leads and a higher percentage of buyers are some of the expected benefits of the decrease. It is essential to choose the right shows, and to continue your post show follow up in force, but the future of the trade show marketing remains bright.