Concern for the environment has hit the trades how industry hard. Besides company’s own green initiatives, the exhibition industry standards and a wider availability of environmentally friendly trade show displays, there are trade shows focused on environmental issues. One such show is coming to Santa Fe July 18 and 19. The Celebrate Sustainable Santa Fe is touted as “A People, Planet & Prosperity Phestival”. This exhibition serves as a great example of where the exhibit industry is headed.
The event itself will be held in the LEED Silver Rated Santa Fe Convention Center. The center itself replaced the outdated center, but of note, 88% of the demolitions materials and 75% of the new construction were recycled! Besides offering products, services and ideas centered in wellness and sustainability the show will offer entertainment as well as big name speakers.
Sustainable Santa Fe should see great attendance because of the education, products, services and ideas relating to wellness and sustainability. They’ve also scheduled big name speakers and entertainment to draw exhibitors and attendees alike. Paulo Soleri, the renowned architect will be there, as well as bestselling author, John Robbins. Evening Concerts include Big Head Todd and the Monsters and Tosh Meets Marley.
So what can be learned by the way WorldWellness.org has put together this show? First, they have a purpose that has a large following: wellness. They’ve taken that purpose into consideration in every aspect of planning the event for example, by choosing Santa Fe, NM as the host city, and furthermore the LEED convention center to house the event. Bringing together exhibitors that offer products, services, information, as well as kid’s activities, they are sure to draw their “target audience”. And keeping that “target audience” happy with entertainment and the “Eco-Café & Lounge” which will feature local/organic food, micro-brews and wine, is sure to keep them fresh and engaged for the duration.
Friday, June 26, 2009
Thursday, June 18, 2009
Make your Trade Show Comfortable
Are you new to trade show and event marketing? You’ve put together a great display with stellar graphics. You’ve conducted your pre-show marketing to your target audience, set your goals and trained your staff. Here are a few important and very practical tips to help you have a successful show. As you prepare for the show, prepare and emergency kit including Velcro dots for graphic emergencies, duct tape, spare light bulbs , scissors, lip balm a tongue depressor and a few band-aids. Be sure to include some breath mints, we all know how unappealing it is to be greeted by morning breath. (NEVER include gum…gum-chewing is NOT an appropriate in booth activity, even if you work for Wrigley! )
Be sure get plenty of rest the evening before the show. You’ll want to be in top shape to handle the traffic. Wear comfortable clothing that fits well, you don’t want to be the exhibitor everyone remembers for the high-water pants or too tight top. The stuffed sausage look is not a good marketing tool. Also don’t wear oversized clothing, it sends the message that you may be sloppy and unprofessional. The most important bit of clothing advice is WEAR COMFORTABLE SHOES. This is not the time for stilettos. Standing in your booth all day at the show is a challenge…even for those used to being on their feet.
Don’t be afraid of the attendees. If they weren’t interested in your industry they wouldn’t be at the show. A smile goes a long way toward making someone feel welcomed and comfortable at your booth. So let those pearly whites shine! And when traffic is slow don’t hesitate to walk the show and leave the booth in the hands of your co-workers. A little fresh air and new perspective will boost your spirits and increase your productivity at the show.
If you are attending a show over several days, avoid drinking too much after the show. Alcohol really does reduce your inhibitions. Remember you are with your co-workers and potential clients…this is a work environment. Sadly there are more than exhibitor who has lost his/her job as result of antics at the event.
Be sure get plenty of rest the evening before the show. You’ll want to be in top shape to handle the traffic. Wear comfortable clothing that fits well, you don’t want to be the exhibitor everyone remembers for the high-water pants or too tight top. The stuffed sausage look is not a good marketing tool. Also don’t wear oversized clothing, it sends the message that you may be sloppy and unprofessional. The most important bit of clothing advice is WEAR COMFORTABLE SHOES. This is not the time for stilettos. Standing in your booth all day at the show is a challenge…even for those used to being on their feet.
Don’t be afraid of the attendees. If they weren’t interested in your industry they wouldn’t be at the show. A smile goes a long way toward making someone feel welcomed and comfortable at your booth. So let those pearly whites shine! And when traffic is slow don’t hesitate to walk the show and leave the booth in the hands of your co-workers. A little fresh air and new perspective will boost your spirits and increase your productivity at the show.
If you are attending a show over several days, avoid drinking too much after the show. Alcohol really does reduce your inhibitions. Remember you are with your co-workers and potential clients…this is a work environment. Sadly there are more than exhibitor who has lost his/her job as result of antics at the event.
Friday, June 12, 2009
Design Attention Getting Trade Show Graphics
Lots of trade show exhibitors make a mistake when designing their trade show graphics by using too much text. Remember the purpose of your display and your graphics when designing your display. You want to create a welcoming and attention getting trade show environment. Think of your booth like a billboard on the freeway. It takes about 3 seconds for a visitor to walk past your booth, and they will not likely stop to read your text anymore than a vehicle would stop to read a bill board.
Use color and images to grab the attendee’s attention so that they will stop and have a conversational exchange with your prospective client. Using people in your graphic layout is the current trend. Consider how you can use images of people to promote your product. For example, if you are in the dental field, rather than an image of a dental implant with a list of all the benefits, use a person smiling with a beautiful smile. Remember, a picture is worth a thousand words.
Use color and images to grab the attendee’s attention so that they will stop and have a conversational exchange with your prospective client. Using people in your graphic layout is the current trend. Consider how you can use images of people to promote your product. For example, if you are in the dental field, rather than an image of a dental implant with a list of all the benefits, use a person smiling with a beautiful smile. Remember, a picture is worth a thousand words.
Friday, June 5, 2009
Trade Show Display Company Gives Back
This week, EXHIB-IT! Tradeshow Marketing Experts hosted the Annual B2B Expo at their showroom in Albuquerque, New Mexico. It was a free networking event, featuring live music, heavy appetizers and free beverages for all. With several hundred in attendance it was a great opportunity for the marketing company to give back to the local business community. The evening’s events included a silent auction to benefit the Albuquerque Christian Children’s Home, the presentation of a free table top pop up trade show display from Nomadic Display to the non-profit Foundation at UNM, Anderson School of Management, and entertainment from AsperKourt.
What is your company doing to give back to the business community? In these tough economic times it’s more important than ever that your clients know you aren’t in it just for you! Consider how you can give back, whether through product donations, like those given by so many local businesses for the ACCH silent auction, or through event planning, like EXHIB-IT!’s B2B. Other ideas include marketing for non-profit organizations like the EXHIB-IT! spot light on a non-profit, which spreads the word about worthwhile causes through website links and newsletter articles. Are you sharing your knowledge about your industry in a worthwhile manner? Donating your time for free training, or to a cause you care about helps the community and makes you feel great too!
What is your company doing to give back to the business community? In these tough economic times it’s more important than ever that your clients know you aren’t in it just for you! Consider how you can give back, whether through product donations, like those given by so many local businesses for the ACCH silent auction, or through event planning, like EXHIB-IT!’s B2B. Other ideas include marketing for non-profit organizations like the EXHIB-IT! spot light on a non-profit, which spreads the word about worthwhile causes through website links and newsletter articles. Are you sharing your knowledge about your industry in a worthwhile manner? Donating your time for free training, or to a cause you care about helps the community and makes you feel great too!
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