Design Attention Getting Trade Show Graphics

Lots of trade show exhibitors make a mistake when designing their trade show graphics by using too much text. Remember the purpose of your display and your graphics when designing your display. You want to create a welcoming and attention getting trade show environment. Think of your booth like a billboard on the freeway. It takes about 3 seconds for a visitor to walk past your booth, and they will not likely stop to read your text anymore than a vehicle would stop to read a bill board.
Use color and images to grab the attendee’s attention so that they will stop and have a conversational exchange with your prospective client. Using people in your graphic layout is the current trend. Consider how you can use images of people to promote your product. For example, if you are in the dental field, rather than an image of a dental implant with a list of all the benefits, use a person smiling with a beautiful smile. Remember, a picture is worth a thousand words.