Friday, June 26, 2009

Eco-Friendly Trade Show

Concern for the environment has hit the trades how industry hard. Besides company’s own green initiatives, the exhibition industry standards and a wider availability of environmentally friendly trade show displays, there are trade shows focused on environmental issues. One such show is coming to Santa Fe July 18 and 19. The Celebrate Sustainable Santa Fe is touted as “A People, Planet & Prosperity Phestival”. This exhibition serves as a great example of where the exhibit industry is headed.
The event itself will be held in the LEED Silver Rated Santa Fe Convention Center. The center itself replaced the outdated center, but of note, 88% of the demolitions materials and 75% of the new construction were recycled! Besides offering products, services and ideas centered in wellness and sustainability the show will offer entertainment as well as big name speakers.
Sustainable Santa Fe should see great attendance because of the education, products, services and ideas relating to wellness and sustainability. They’ve also scheduled big name speakers and entertainment to draw exhibitors and attendees alike. Paulo Soleri, the renowned architect will be there, as well as bestselling author, John Robbins. Evening Concerts include Big Head Todd and the Monsters and Tosh Meets Marley.
So what can be learned by the way WorldWellness.org has put together this show? First, they have a purpose that has a large following: wellness. They’ve taken that purpose into consideration in every aspect of planning the event for example, by choosing Santa Fe, NM as the host city, and furthermore the LEED convention center to house the event. Bringing together exhibitors that offer products, services, information, as well as kid’s activities, they are sure to draw their “target audience”. And keeping that “target audience” happy with entertainment and the “Eco-Café & Lounge” which will feature local/organic food, micro-brews and wine, is sure to keep them fresh and engaged for the duration.

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