Friday, July 10, 2009

"Green" Trade Show Giveaways!

Is your environmentally conscious business all set up with a "green" trade show display? Are you ready to take your eco-friendly marketing to the next level? Are you in need of some eco-friendly trade show giveaway ideas? With today’s awakening to environmental concerns, trade show exhibitors need fresh ideas for marketing that won’t end up in the landfill. Here are the top ten “green” marketing ideas:
1. Limit the number of collateral pieces you hand out.
2. Print all marketing materials on recycled/recyclable paper products.
3. Giveaway plants or seedlings in your booth. Not only is it great for the environment, but every time the attendee passes by it on their desk or in their yard they will remember your business!
4. T-shirts are available made from bamboo, a rapidly renewable resource.
5. Use email to promote the show rather than traditional mailers.
6. Promotional flash drives are a great alternative to paper materials of any sort.
7. Giveaway organic cotton bags rather than plastic bags. They will most likely be reused and avoid the trash can.
8. Fruit is a great giveaway…it energizes exhibitors, is biodegradable, edible and 100% sustainable. And with new technologies you can even have your logo laser cut into the rind of citrus fruits or pomegranates!
9. Giveaway cellular phone ringtones! Perfect if your company has a jingle!
10. Pens, the trade show standard, are now available made from recycled paper, plastics and feature eco-friendly water soluble inks.

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